The Idea Generator: 60 Tools for Business Growth

The Idea Generator: 60 Tools for Business Growth

by KenHudson (Author)

Synopsis

Ideas are the lifeblood of any business. But have you ever been stuck for one? If you have, then The Idea Generator is for you. It outlines sixty effective and practical tools to help you find inspiration and create big, new concepts. Each tool is simple to use and includes hints on how and when to use it for best results. They show you how to:

Create new growth opportunities

Solve problems in a more powerful way

Enhance your team's performance

The Idea Generator is a powerful handbook. It will benefit anyone involved in innovation, sales, marketing, advertising, business development or new product development. Become more confident in your creative abilities. The results will be immediate.

$3.35

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Quantity

2 in stock

More Information

Format: Paperback
Pages: 160
Publisher: Atlantic Books
Published: 01 Jun 2008

ISBN 10: 1843547627
ISBN 13: 9781843547624
Book Overview: Brain-training for business. Unlock your creative abilities with these sixty simple and practical tools designed to help you brainstorm new ideas to kick start a business of any size.

Author Bio
Ken Hudson has a PhD in organisational creativity. He has worked in senior roles for over 15 years in marketing, advertising and management consulting. Hudson has worked with many leading brands, including Heinz, Wrigley, Colgate, Kellogg's, Unilever, DuPont and Nestle. He also teaches Marketing Creativity, a subject he designed, at the University of Technology, Sydney. Visit his website at www.ideaspace.com.au