Change Activist: Make Big Things Happen Fast (First Edition)

Change Activist: Make Big Things Happen Fast (First Edition)

by Carmel Mc Connell (Author)

Synopsis

Change Activists make things happen - quickly and effectively. The tools of activism can be used by everyone to effect rapid change for themselves and their companies. This book shows you how to use activist tools in your working life to get big results, fast. And how success, profit and principles are mutually achievable - so you can have a job and give a damn. The second edition tackles the "lack of trust" issue post Enron, Andersen etc. The cover of dirty business has been blown - stakeholder change activists are watching more closely so business leaders need to listen. Change Activist financial advice is expanded particularly how the pension crisis means change activism is needed to take responsibility for your own financial future. The rise of cause-related marketing is further explored showing why businesses need to show Change Activist awareness to get ahead on the 'milk round' - according to KPMG corporate social responsibility (CSR) is the second most important thing to graduates. Also see how Anita Roddick, Julia Middleton and other campaigners viewed and used the Change Activist message.

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More Information

Format: Paperback
Pages: 240
Edition: 1
Publisher: Momentum
Published: 19 Feb 2001

ISBN 10: 1843040034
ISBN 13: 9781843040033

Media Reviews
Finally an end to the bullshit. Unsentimental, straightforward, to the point. This is the most exciting, best researched self-help book you will ever read.' Susan Hogg, Controller of Drama, Granada TV 'Any person who wants to change something in life - a bad habit, a whole life-style, a toxic way of relating to others- in this book is encouraged, intelligently taught, pushed, inspired and accompanied along the path to success. The process of change is challenging. Without help it can result in impasse. These life coaches are direct, informative, undaunted, patient, tolerant of occasional back-slides and never condescending or simple-minded. The pages abound with helpful case examples from every age and walk of life. To boot, the text is literate, fun and energising to read. The tasks make one get out a pencil and pad to start work right now.' Rosemary H. Balsam, M. D., Psychiatrist, Psychoanalyst, Yale University, U.S.A.
Author Bio
Carmel McConnell is an ex Greenham Common activist turned global corporate consultant. In her corporate career, Carmel has consulted to investment banks, worked on media convergence projects and advised on film studio business processes. She has witnessed numerous examples of how thinking as an activist in the workplace creates internal profile, gets things done and increases fun and fulfillment at work. She is currently establishing a charity project, Magic Sandwich which will help provide food for London's underpriviliged school children.