by Dr . Graham Lawler (Editor), JohnKennedy (Author)
Whether in an internal sense where radical change is fundamental to success to an external change to improve market share, it means leaders must be credible. This book explains the basis of that credibility and the four key aspects of persuasion, which are essential skills for a business person to be successful.
Format: Paperback
Pages: 200
Publisher: Studymates Ltd
Published: 30 Mar 2009
ISBN 10: 184285139X
ISBN 13: 9781842851395