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Brands and Brand Management: Contemporary Research Perspectives (Marketing and Consumer Psychology Series)

Brands and Brand Management: Contemporary Research Perspectives (Marketing and Consumer Psychology Series)

by Barbara Loken (Editor), RohiniAhluwalia (Editor), Michael J . Houston (Editor)

$140.90

Quantity

5 in stock

More Information

Format: Illustrated
 Pages: 340
 Edition: 1
 Publisher: Psychology Press
Published: 21 Jan 2010
ISBN 10: 1841697591
ISBN 13: 9781841697598