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Social Psychology of Consumer Behavior (Frontiers of Social Psychology)

Social Psychology of Consumer Behavior (Frontiers of Social Psychology)

by Michaela Wänke (Editor)

  • New

    Illustrated 2008

    $141.18
Synopsis

Covers a range of topics including the construal of judgments and decisions, affective and cognitive feelings, social and media influences, and goals and self-regulation. This work is suitable for students, researchers and instructors in social psychology, consumer psychology, consumer behavior and marketing.

$141.18

Quantity

1 in stock

More Information

Format: Illustrated
 Pages: 406
 Edition: 1
 Publisher: Psychology Press
Published: 16 Dec 2008
ISBN 10: 1841694983
ISBN 13: 9781841694986