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Never Mind the Sizzle...Where's the Sausage?: Branding Based on Substance, Not Spin

Never Mind the Sizzle...Where's the Sausage?: Branding Based on Substance, Not Spin

by David Taylor (Author)

  • Used

    Paperback 2007

    $4.12

  • New

    Paperback 2007

    $12.27
Synopsis

Are you looking for a branding book that's a bit different? You've found it. Never Mind the Sizzle...is an irreverent story packed full of practical tips, tricks and tools that reveal how to cut through the bull and buzzwords of branding, get deep insight into your customers, create a big brand idea, get your boss on board, win the consumer's heart and mind and stand out from the crowd. Join the blog at wheresthesausage.com !

$4.12

Save:$8.47 (67%)

Quantity

1 in stock

More Information

Format: Paperback
 Pages: 120
 Edition: 1
 Publisher: Capstone
Published: 07 Sep 2007
ISBN 10: 1841127698
ISBN 13: 9781841127699

Media Reviews
Passes on his wisdom in the style of a story...giving tips on creating a successful brand along the way. ( Artisan, September 2007) A funny story cooked up inside a marketing book ( Roe Valley Sentinel & Londonderry Sentinel , Wednesday 21st November 2007)
Author Bio
David Taylor is one of the world's 50 most important marketing thinkers' according to the CIM. He is the author of three books on branding published by John Wiley: The brandgym , Brand Stretch and brand vision. David is the founder and Managing Partner of the brandgym, a consultancy that coaches teams to create a clear brand vision and the action plan to turn this into growth. He has led brand vision projects for many top brands including Hellmann's, T-Mobile, Persil and Bertolli.