Drop the Pink Elephant: 15 Ways to Say What You Mean... and Mean What You Say
by Bill McFarlan (Author), Eamonn Holmes (Foreword), Eamonn Holmes (Foreword), Bill McFarlan (Author)
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As GMTV anchor, I interview hundreds of people every year. However well they interview, every single person would find it easier to explain their case by following these simple principles. EAMONN HOLMES, GMTV Presenter [Drop the Pink Elephant]...tackle[s] every aspect of personal communication in a crisp, entertaining style. THE PLAIN ENGLISH SOCIETY There can be no whitewash at the White House. (Richard Nixon). These nine words turned the American nation against their President. Why? Because people hadn't linked the White House with a cover up until Nixon himself made the connection. His own denial created the story. It is perhaps the most famous Pink Elephant in history. But what exactly is a 'Pink Elephant'? Pink Elephants are the unnecessary negatives that clutter your conversation and meaning, sending out the wrong signals to anyone you communicate with. In Drop the Pink Elephant, Bill McFarlan reveals how to avoid the deadly trap of allowing poor communication skills to obscure your meaning and reduce your effectiveness. Drop the Pink Elephant is filled with helpful, simple and practical advice on how to make your words count for more. Put these straightforward lessons into practice and you will notice immediately how much more effectively you are able to communicate with others. Sharpen your conversation by: FIRST SPOTTING, THEN DROPPING THE PINK ELEPHANT GETTING RID OF THE JARGON LEARNING TO SPEAK IN PICTURES RECOGNISING WHEN YOU SHOULD APOLOGISE OR THANK PEOPLE CAPTIVATING AN AUDIENCE N.B. No animals were hurt in the making of this book. (Can you spot your first Pink Elephant?)
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Used
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2003
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I did not have sexual relations with that woman, Ms Lewinsky. -Bill Clinton A seemingly harmless quote. Mr Clinton was trying to get his point across no doubt. But what are the factors that most people remember about this statement? Bill Clinton. Sexual relations. Ms Lewinsky. Almost all of us fall into the deadly trap of allowing poor communication skills to obscure our meanings, reduce our effectiveness and highlight our stupidity. According to author Bill McFarlan, most of us tend to talk in these negatives, which he terms 'pink elephants'. By drawing on personal and well-known examples, McFarlan provides a host of classic 'pink elephants' and the ways and means to avoid them. Bill McFarlan has been at the forefront of British media for over 25 years, starting with local newspaper reporting and ending up as a BBC and Sky Sports presenter. He has worked on many prestigious programmes, including Breakfast News with Jill Dando and Nicholas Witchell and The World's Strongest Man. Since 1989 he has run one of Britain's most successful media consultancy broadcasting business.
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As GMTV anchor, I interview hundreds of people every year. However well they interview, every single person would find it easier to explain their case by following these simple principles. EAMONN HOLMES, GMTV Presenter [Drop the Pink Elephant]...tackle[s] every aspect of personal communication in a crisp, entertaining style. THE PLAIN ENGLISH SOCIETY There can be no whitewash at the White House. (Richard Nixon). These nine words turned the American nation against their President. Why? Because people hadn't linked the White House with a cover up until Nixon himself made the connection. His own denial created the story. It is perhaps the most famous Pink Elephant in history. But what exactly is a 'Pink Elephant'? Pink Elephants are the unnecessary negatives that clutter your conversation and meaning, sending out the wrong signals to anyone you communicate with. In Drop the Pink Elephant, Bill McFarlan reveals how to avoid the deadly trap of allowing poor communication skills to obscure your meaning and reduce your effectiveness. Drop the Pink Elephant is filled with helpful, simple and practical advice on how to make your words count for more. Put these straightforward lessons into practice and you will notice immediately how much more effectively you are able to communicate with others. Sharpen your conversation by: FIRST SPOTTING, THEN DROPPING THE PINK ELEPHANT GETTING RID OF THE JARGON LEARNING TO SPEAK IN PICTURES RECOGNISING WHEN YOU SHOULD APOLOGISE OR THANK PEOPLE CAPTIVATING AN AUDIENCE N.B. No animals were hurt in the making of this book. (Can you spot your first Pink Elephant?)
Synopsis
As GMTV anchor, I interview hundreds of people every year. However well they interview, every single person would find it easier to explain their case by following these simple principles. EAMONN HOLMES, GMTV Presenter [Drop the Pink Elephant]...tackle[s] every aspect of personal communication in a crisp, entertaining style. THE PLAIN ENGLISH SOCIETY There can be no whitewash at the White House. (Richard Nixon). These nine words turned the American nation against their President. Why? Because people hadn't linked the White House with a cover up until Nixon himself made the connection. His own denial created the story. It is perhaps the most famous Pink Elephant in history. But what exactly is a 'Pink Elephant'? Pink Elephants are the unnecessary negatives that clutter your conversation and meaning, sending out the wrong signals to anyone you communicate with. In Drop the Pink Elephant, Bill McFarlan reveals how to avoid the deadly trap of allowing poor communication skills to obscure your meaning and reduce your effectiveness. Drop the Pink Elephant is filled with helpful, simple and practical advice on how to make your words count for more. Put these straightforward lessons into practice and you will notice immediately how much more effectively you are able to communicate with others. Sharpen your conversation by: FIRST SPOTTING, THEN DROPPING THE PINK ELEPHANT GETTING RID OF THE JARGON LEARNING TO SPEAK IN PICTURES RECOGNISING WHEN YOU SHOULD APOLOGISE OR THANK PEOPLE CAPTIVATING AN AUDIENCE N.B. No animals were hurt in the making of this book. (Can you spot your first Pink Elephant?)