by Fons Trompenaars (Author), Fons Trompenaars (Author), Peter Woolliams (Author), Fons Trompenaars (Author)
Business Across Cultures is the keystone book in the Culture for Business series. It provides an overview of all subjects tackled in the other books of the series. Its particular aim is to provide executives with a cross--cultural perspective on how companies meet the diverse needs of customers, investors and employees; to introduce the main ideas in business in a multicultural context; and to show how they all fit together.
Format: Paperback
Pages: 368
Edition: 1
Publisher: Capstone
Published: 19 Dec 2003
ISBN 10: 1841124745
ISBN 13: 9781841124742
... useful and informative ... a valuable asset for any business library. (Management Today, June 2004)
...very accessible, with some excellent scenarios...an excellent read, if not essential. (Personnel Today, 5th October 2004)
...a lively, engaging read...(written in a) light-hearted style... (www.dialogin.com)
PETER WOOLLIAMS is Professor of International Business at Anglia Business School. He is also an owner/partner in Trompenaars Hampden-Turner.