by Fons Trompenaars (Author), PeterWoolliams (Author)
The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and Woolliams show how we can understand different markets and customer needs in a wide range of cultural contexts.
Format: Paperback
Pages: 354
Publisher: Capstone
Published: 20 Aug 2004
ISBN 10: 1841124710
ISBN 13: 9781841124711
...a well-written book with a good balance of commentary, and facts and figures... (Edge, September 2005)
No-one understands cultural differences better than Trompenaars...He's one of the best speakers on this topic... (The Marketer, 1st September 2005)
PETER WOOLLIAMS is Professor of International Business at Anglia Business School. He is also an owner/partner in Trompenaar Hampden-Turner.