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Marketing Across Cultures (Culture for Business Series)

Marketing Across Cultures (Culture for Business Series)

by Fons Trompenaars (Author), PeterWoolliams (Author)

  • Used

    Paperback 2004

    $5.80

  • New

    Paperback 2004

    $16.56
Synopsis

The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and Woolliams show how we can understand different markets and customer needs in a wide range of cultural contexts.

$5.80

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1 in stock

More Information

Format: Paperback
 Pages: 354
 Publisher: Capstone
Published: 20 Aug 2004
ISBN 10: 1841124710
ISBN 13: 9781841124711

Media Reviews
...a useful read for clients and agencies looking to penetrate foreign markets... (Media Week, 9 th November 04)

...a well-written book with a good balance of commentary, and facts and figures... (Edge, September 2005)

No-one understands cultural differences better than Trompenaars...He's one of the best speakers on this topic... (The Marketer, 1st September 2005)

Author Bio
FONS TROMPENAARS is a Director of Trompenaars Hampden-Turner (THT), an innovative centre of excellence in intercultural management. He is the world's foremost authority on cross-cultural management and is author and co-author of several books, including Did the Pedestrian Die?, 21 Leaders for the 21st Century and the worldwide bestseller, Riding the Waves of Culture.

PETER WOOLLIAMS is Professor of International Business at Anglia Business School. He is also an owner/partner in Trompenaar Hampden-Turner.