Creating an Innovative Culture (Express Exec)

by Dennis Sherwood (Author)

• New

  Paperback
  2002

  $11.29

  This is a fast track route to making innovation happen. It covers the key ingredients of cultures that actively stimulate and encourage innovation and creativity, from idea generation and evaluation to the five key motivators and the five key enablers that ensure that great ideas come to fruition. It features examples and lessons from some of the world's most creative businesses, including Goldman Sachs and 3M, and ideas from the smartest thinkers, including Arthur Koestler, James Christiansen and Edward de Bono. It includes a glossary of key concepts and a comprehensive resources guide.