Creativity: Innovation 01.04 (Express Exec)

by Michel Syrett (Author), JeanLammiman (Author)

• New

  Paperback
  2002

  $11.94

  Covers the key areas of creative team working and brainstorming, leading projects with a creative output, choosing and backing winning ideas and motivating and rewarding staff. This title features examples and lessons from some of the world's most creative businesses, including AOL Time-Warner, BMW, IDEO and Nortel Networks.