Business Planning (Express Exec)

by PatrickForsyth (Author)

• Used

  Paperback
  2002

  $12.34

  Fast track route to rock-solid business plans

  Covers key areas of business planning from understanding why aplan is necessary and what issues it should address to compilingthe plan and using it to direct the business and ensure goals aremet.

  Includes the low-down on key planning aids such as swotanalysis, the Boston and Ansoff matrices, and practical examplesand advice drawn from banks and accounting firms as well asbusiness practitioners and gurus such as Philip Kotler

  Includes a glossary of key concepts and a comprehensiveresources guide

• New

  Paperback
  2002

  $12.91

  Fast track route to rock-solid business plans

  Covers key areas of business planning from understanding why aplan is necessary and what issues it should address to compilingthe plan and using it to direct the business and ensure goals aremet.

  Includes the low-down on key planning aids such as swotanalysis, the Boston and Ansoff matrices, and practical examplesand advice drawn from banks and accounting firms as well asbusiness practitioners and gurus such as Philip Kotler

  Includes a glossary of key concepts and a comprehensiveresources guide