Competitive Intelligence: Strategy 03.09 (Express Exec)

by JimUnderwood (Author)

• New

  Paperback
  2001

  $13.45

  Fast track route to mastering the art of competitor intelligence
  
  Covers the fundamentals of competitor intelligence, from securingCEO buy-in and making sure the right people are in place tocreating an internal intelligence system and setting up a war room
  
  Examples and lessons from some of the world's most intelligentbusinesses, including Motorola and Apple, and ideas from thesmartest thinkers including Jan Herring, Ben Gilad and Leonard Fuld
  
  Includes a glossary of key concepts and a comprehensive resourcesguide
  
  ExpressExec is a unique business resource of one hundred books.These books present the best current thinking and span the entirerange of contemporary business practice. Each book gives you thekey concepts behind the subject and the techniques to implement theideas effectively, together with lessons from benchmark companiesand ideas from the world's smartest thinkers.
  
  ExpressExec is organised into ten core subject areas making iteasy to find the information you need:
  
  01 Innovation
  02 Enterprise
  03 Strategy
  04 Marketing
  05 Finance
  06 Operations and Technology
  07 Organizations
  08 Leading
  09 People
  10 Life and Work
  
  ExpressExec is a perfect learning solution for people who need tomaster the latest business thinking and practice quickly.