Global Innovation (Express Exec)

by NedHamson (Author), RobertHolder (Author)

• New

  Paperback
  2002

  $10.80

  Covers the key areas of global innovation from understanding what drives customers' demand for innovation in every area of business to strategies for developing practical innovation management process. This book contains examples and lessons from some of the world's most successful businesses, including Toyota, Nokia, QVC, Canon, and more.