Customer Relationship Management (Express Exec)

Customer Relationship Management (Express Exec)

by Michael J . Cunningham (Author)

Synopsis

This is the fast track route to developing world customer relationships. It covers all the key techniques for successful customer relationship management, from developing profitable customer relationships to integrated sales management systems and from e-marketing to pricing. It includes examples and lessons from some of the world's most successful businesses, including Cisco and EclipsysEMC, and ideas from the smartest thinkers, including Don Peppers, Thomas Siebel and Patricia Seybold. It also includes a glossary of key concepts and a comprehensive resources guide.

$11.35

Quantity

20+ in stock

More Information

Format: Paperback
Pages: 130
Publisher: Capstone
Published: 25 Mar 2002

ISBN 10: 1841122130
ISBN 13: 9781841122137

Author Bio
MICHAEL J CUNNINGHAM is Founder and President of the Harvard Computing Group. He is the author of B2B: How to build a profitable e--business; Smart Things to Know about E--Business and Partners.com.