E-Marketing - Marketing 04.03 (Express Exec)

by SteveShipside (Author)

• New

  Paperback
  2001

  $12.29

  Fast track route to mastering all aspects of e-marketing
  
  Covers all the key techniques for successful e-marketing, from affiliation marketing to e-mail alerts, and from viral marketing to banner ads
  
  Examples and lessons from some of the world's most successful businesses, including Hotmail, Pepsi and Honda, and ideas from the smartest thinkers, including Christopher Locke and Seth Godin
  
  Includes a glossary of key concepts and a comprehensive resources guide
  
  ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers.
  
  ExpressExec is organised into ten core subject areas making it easy to find the information you need:
  
  01 Innovation
  02 Enterprise
  03 Strategy
  04 Marketing
  05 Finance
  06 Operations and Technology
  07 Organizations
  08 Leading
  09 People
  10 Life and Work
  
  ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.