Market Research: Marketing 04.09 (Express Exec)

by PatrickForsyth (Author), RobinBirn (Author)

• New

  Paperback
  2001

  $11.34

  Covers key market research techniques, from asking the right questions and using statistics to analysing data and acting on the information. This title includes examples and lessons from benchmark companies in publishing, consumer goods, brewing and others. It also includes a glossary of key concepts and a comprehensive resources guide.