by Douglas Lamont (Author)
Helps you to master various aspects of global marketing. This title covers the key techniques for successful global marketing, from creating global brands to building an international culture, and from selecting international executives to delivering innovation globally. It also includes a glossary of key concepts.
Format: Paperback
Pages: 138
Edition: 1
Publisher: Capstone
Published: 29 Jan 2002
ISBN 10: 1841121916
ISBN 13: 9781841121918
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