Global Strategy - Strategy 03.: Strategy 03.02 (Express Exec)

by Douglas Lamont (Author)

• New

  Paperback
  2002

  $11.04

  covers the fundamentals of successful global strategy, from market entry tactics to understanding local regulations, and from understanding country risk to finding sales and marketing opportunities. This title includes examples and lessons from some of the world's most successful businesses, including Wal-Mart, Tesco and MSN.