Dream Merchants and Howboys: Mavericks, Nutters and the Road to Business Success

Dream Merchants and Howboys: Mavericks, Nutters and the Road to Business Success

by Barry J . Gibbons (Author)

Synopsis

Richard Branson balloons around the world. Steve Jobs rescues Apple by painting computers pretty colours. Herb Kellegher rents out Dallas Stadium to stage an arm-wrestling contest between him and his opponent in a lawsuit. Mad, all of them...yet, wildly successful. In a highly unconventional business book Barry J. Gibbons, former CEO of Burger King, Fortune turnaround champ, and certifiable madman takes a close look at the role of controlled, and not-so-controlled, craziness in business success. He takes readers on a whirlwind tour of the careers, lives, and crazy decisions of eccentrics from Walt Disney and Michael Dell, to Luciano Benneton and Malcom Forbes. All of them made decisions which, at the time, seemed odd, rash, and downright weird, but which, ultimately, worked.

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More Information

Format: Hardcover
Pages: 254
Edition: 1st Edition
Publisher: Capstone
Published: 06 Nov 2001

ISBN 10: 184112186X
ISBN 13: 9781841121864

Media Reviews
...13 great stories, well told and fun to read. He brings a badly needed rainbow to the business book sector... (Sunday Business Post, 16 January 2002) ..the book cannot fail to stimulate and educate.. (Marketing Business, March 2002)
Author Bio
BARRY J GIBBONS retired from big company life in 1994 after five successful years as Chairman/CEO of Burger King Corporation. Having retired from big business (his choice) he is now a successful author, speaker, consultant and entrepreneur on both sides of the Atlantic. He is the author of If You Want To Make God Really Laugh Show Him Your Business Plan, and Chronicles from the Planet Business. His business interests include being co-founder of Y Arriba (a latin themed restaurant that opened in Disneyland early 2001) and a gourmet coffee business in the US and the UK.