Dream Merchants and Howboys: Mavericks, Nutters and the Road to Business Success

by Barry J . Gibbons (Author)

• Used

  Hardcover
  2001

  $3.27

  Richard Branson balloons around the world. Steve Jobs rescues Apple by painting computers pretty colours. Herb Kellegher rents out Dallas Stadium to stage an arm-wrestling contest between him and his opponent in a lawsuit. Mad, all of them...yet, wildly successful. In a highly unconventional business book Barry J. Gibbons, former CEO of Burger King, Fortune turnaround champ, and certifiable madman takes a close look at the role of controlled, and not-so-controlled, craziness in business success. He takes readers on a whirlwind tour of the careers, lives, and crazy decisions of eccentrics from Walt Disney and Michael Dell, to Luciano Benneton and Malcom Forbes. All of them made decisions which, at the time, seemed odd, rash, and downright weird, but which, ultimately, worked.

• New

  Paperback
  2003

  $12.16

  The stories of the people captured on the pages within are anything but ordinary. Like you, they had to start somewhere. But ita s not what you do or where you start, but how you do it. It wasna t through maintaining the daily grind (for themselves or others) that got them to the top. It was by building their dreams and doing business in a way that no other had done before them. These Dream Merchants and Howboys live in the Business Icon Hall of Fame in the Sky (ok so maybe one day this will exist). But before they got there they lived somewhere very different. They lived in the land of complete Nutterdom. Retired CEO of Burger King and Fortune turn--around champion, Barry Gibbons, introduces you to this world. Gibbons brings together some of the most famous names in business today. He takes us on a whirlwind tour of the careers, lives and crazy decisions of nutters -- from Walt Disney and Michael Dell to Luciano Benetton and Anita Roddick. All of them made decisions that seemed odd, crazy or downright weird. But they worked. Gibbons, a distinguished madman himself, keeps you hooked with his humour and wit, but never straying from the point of it all. That we can learn from these mavericks. That we can put a little madness into our daily grind. Heck yeh. Steal their ideas! Why should they be famous and not you? Dream Merchants and Howboys may just be the most unconventional business book ever written and firmly cements Gibbonsa reputation as the P.J. Oa Rourke of business.