The Atomic Corporation: A Rational Proposal for Uncertain Times

by Martin Farncombe (Author), Roger Camrass (Author)

• Used

  Hardcover
  2001

  $4.34

  Picking up where Ernst & Young's Blur left off, The Atomic Corporation explores the search for new sources of value in a connected economy. The authors argue that the major asset of any corporation is its relationships and that in a e-connected world, a corporation is measured by the sum of its relationships with customers, suppliers, partners, shareholders, and employees, and not by its traditional asset values.