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The Digital Storm: Fresh Business Strategies from the Electronic Marketplace

The Digital Storm: Fresh Business Strategies from the Electronic Marketplace

by Alex Birch (Author), PhilippGerbert (Author)

  • Used

    Hardcover 2001

    $8.75
Synopsis

Digital Storm is not about the internet. It is about doing business in the new century. In 1999 Lou Gerstner, Chief Executive of IBM, commented: The dot.coms are only the fireflies before the storm. While much has been written about the fireflies, the current book focuses on the storm. More specifically, it provides insights to help companies sail through the digital storm, while exposing shortcomings in past and present concepts. Leading companies are still licking their wounds from the early turbulences of the digital storm and unable to comprehend the ensuing lull. This book will help them to fully grasp the underlying forces that are re-shaping the way business is done.

$8.75

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1 in stock

More Information

Format: Hardcover
 Pages: 256
 Edition: illustrated edition
 Publisher: Capstone
Published: 10 Jul 2001
ISBN 10: 1841121681
ISBN 13: 9781841121680

Media Reviews
...Digital Storm is a definitive reference on how to do business online... (Internet Works, December 2001) ..a comprehensive reference.. (M2 Communications, 28 November 2001) ...a great collection of research and insights at your fingertips... (The Financial Times, 14 August 2002)
Author Bio
Philipp Gerbert is a Partner of The McKenna Group and is based at its headquarters in Silicon Valley. he has extensive experience in Electronic Business/Electronic Commerce, Internet Infrastrcuture and Innovation Management. He serves large multinationals as well as emerging new players. He is on the board of several Silicon Valley ventures and is a regular contributor to major business publications. Alex Birch is a Director in the London office of OC & C Strategy Consultants. His particular interest lies in how to exploit new technologies to achieve growth. He advises companies -- both large and small -- in the telecommunications, media, entertainment and leisure industries. He is on the board of a number of early--stage businesses.