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The M-bomb: Riding the Multi-channel Whirlwind

The M-bomb: Riding the Multi-channel Whirlwind

by Geoff Webb (Author)

  • Used

    Paperback 2000

    $4.94
Synopsis

Geoff Webb brings his huge experience at the sharp-end to offer a comprehensive guide for both new and old economy businesses to help them survive the M-Bomb, and thrive in the world to come. Winning companies must reorganise themselves to successfully manage clicks, bricks and other tricks smoothly and profitably. Customers will expect to be served in any way they choose - at no extra charge. With examples from financial services, manufacturing, retail, telecoms and food. The M-Bomb is the first guide to the next five years of business. Geoff Webb backs up every insight, every assertion, every must-do and every bear-trap with a living example from the markets and his vast international business.

$4.94

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Quantity

3 in stock

More Information

Format: Paperback
 Pages: 212
 Publisher: Capstone
Published: 29 Dec 2000
ISBN 10: 1841121398
ISBN 13: 9781841121390

Media Reviews
Enlivened by amusing metaphors, Webb's writing style is a refreshing change from that of most management books. At last, a business book that is fun to read. (Gulf Business, April 2001) this book is .. incisive, practical and thoroughly digestible...read this book . (Marketing, 12th July 2001) a compelling read (Admap, September 2001) ..well written and highly informative book. I predict that there are a great many companies out here that would benefit hugely from it... (M2 Communications, 2 March 2001)
Author Bio
Geoff Webb brings his experience from driving change and innovation in the most aggressive blue--chip businesses around the world. He is also the founder of The Webb Partnership, an international consulting group specialising in customer innovation and e--services strategy and implementation. During the last three years Geoff and his team have worked with and supported hundreds of leading retail and consumer businesses around the world. He knows where the bodies are buried in building new channels to market.