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The Bucks Start Here

The Bucks Start Here

by IanMcDonaldWood (Author)

  • Used

    Paperback 2000

    $31.07
Synopsis

The Bucks Start Here reveals the secrets of seven e-champions who have transformed their sectors, either as start-up pioneers (such as Jeff Bezos, Founder and Chief Executive of Amazon.com), Internet business developers (such as Michael Dell) or Internet innovators in long-established companies (such as Mike Harris of the Prudential Corporation). The Bucks Start Here helps Internet entrepreneurs understand how technology is reshaping society and business, and how they can begin to develop their own vision. It explores key social trends and what effects these can have on customer power, but most importantly it provides a set of tools and basic framework for building a digital business.

$31.07

Quantity

2 in stock

More Information

Format: Paperback
 Pages: 304
 Edition: 1st
 Publisher: Capstone
Published: 01 Jun 2000
ISBN 10: 1841121037
ISBN 13: 9781841121031

Media Reviews
There is plenty of valuable information within its covers, and it will be inspirational to the small business . (Internet Works, September 2000) The lessons learnt will help turn e-business dreams into reality. (EuroBusiness, November 2000)
Author Bio
Ian McDonald Wood is a digital business guru. He has been advising the senior management of companies, big and small, for two decades and is himself a successful entrepreneur. He combines the rigorous eye of a strategist with the financial precision of an accountant and the creative flair of a marketeer. His global perspective is a result of working in more than twenty five different countries. Dr Melvyn Reader provides the research power in Ian McDonald Wood's digital business team. His fresh perspectives on the new economy flow from extensive work in international relations.