The Age of E-tail: Conquering the New World of Electronic Shopping

by Alex Birch (Author), PhilippGerbert (Author), Dirk Schneider (Author), TheMcKennaGroup (Author), OCE&C (Author)

• Used

  Paperback
  1999

  $6.93

  The Age of E-Tail shows how giants like Amazon.com and eBay dominate the e-tail space and helps aspiring e-tailers to use these lessons to create their own leadership position. Whether you are an entrepreneur, a retailer, a wholesaler or a service provider, The Age of E-Tail will help you develop the strategy and tactics you will need to prosper in the digital economy.