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Everything You Want: Understanding Consumers, Brands and Communications

Everything You Want: Understanding Consumers, Brands and Communications

by JenniferWood (Author), Barney Allan (Author)

  • Used

    Paperback 2003

    $4.66
Synopsis

Everything You Want was written to help readers understand the process and culture of brand marketing, by taking perspectives on an undulating brandscape of identity, aspiration, and culture. This provocative guide to consumers, brands, and marketing communication allows readers to unlock the secrets of the branded consumer. The book reflects on the imbalance of the relationships we have with the things we buy, and discusses other important consumer, brand, and communication issues.

$4.66

Save:$18.22 (80%)

Quantity

2 in stock

More Information

Format: Paperback
 Pages: 192
 Publisher: Capstone
Published: 29 Apr 2003
ISBN 10: 1841120197
ISBN 13: 9781841120195

Media Reviews
.. .a challenging analysis of the paradoxes of consumerism written by two insiders...Wow... (The Write Effect, 23 June 2003) .. .demonstrates how branding has infiltrated our lives...this novel look at consumer marketing refreshing... (Marketing, 2 October 2003)
Author Bio
JENNIFER WOOD and BARNEY ALLAN are partners in the marketing copywriting agency, Wood. Their work ranges from writing basic copy for leaflets to brand design and inspiration for some of the world's best companies, including The Big Issue, Homebase, Jaguar Cars, Austin Reed, Sainsbury's, Lego and Fitch London.