The Tom Peters Phenomenon: Corporate Man to Corporate Skunk

by StuartCrainer (Author)

• Used

  Paperback
  1998

  $3.25

• Used

  Hardcover
  1997

  $3.25

  The first biography of a management phenomenon, Tom Peters - guru, corporate messiah, author and fashion accessory - Corporate Man to Corporate Skunk uncovers the truth behind the hype, the reality behind the Peters mythology. Crainer traces the rise of a one-man industry from Vietnam, McKinsey and the Pentagon to a corporate Billy Graham. Stuart Crainer gained unique access to Tom Peters, obtaining many hours of revealing interviews. He builds a complete picture by talking to Peters's former associates, his contemporaries, acolytes and opponents. Corporate Man to Corporate Skunk is a searching account of a management icon which simultaneously demystifies the whole guru industry and explains why managers continue to put such faith and dollars into a select few individuals. --BOOK JACKET