Marketing Accountability for Marketing and Non-Marketing Outcomes (Review of Marketing Research, 18)

by - (Author), - (Author), Naresh K. Malhotra (Editor), V. Kumar (Editor), David W. Stewart (Editor)

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Hardcover
2021
$111.61

$111.61

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4 in stock

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Format: Hardcover
Pages: 412
Publisher: Emerald Publishing Limited
Published: 27 Sep 2021
ISBN 10: 1838675647
ISBN 13: 9781838675646

Marketing Accountability for Marketing and Non-Marketing Outcomes (Review of Marketing Research, 18)

New

$111.61

$111.61

More Information