Marketing Accountability for Marketing and Non-Marketing Outcomes (Review of Marketing Research, 18)

Marketing Accountability for Marketing and Non-Marketing Outcomes (Review of Marketing Research, 18)

by - (Author), - (Author), Naresh K. Malhotra (Editor), V. Kumar (Editor), David W. Stewart (Editor)

$115.28

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4 in stock

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Format: Hardcover
Pages: 412
Publisher: Emerald Publishing Limited
Published: 27 Sep 2021

ISBN 10: 1838675647
ISBN 13: 9781838675646