Global Brand Management: A Guide to Developing, Building & Managing an International Brand

Global Brand Management: A Guide to Developing, Building & Managing an International Brand

by Laurence Minsky (Author), Laurence Minsky (Author), Ilan Geva (Author)

$197.77

Quantity

20+ in stock

More Information

Format: Hardcover
Pages: 328
Edition: 1
Publisher: Kogan Page
Published: 03 Nov 2019

ISBN 10: 1789660408
ISBN 13: 9781789660401