Reputation Management: The Future of Corporate Communications and Public Relations (PRCA Practice Guides)

by Tony Langham (Author), PRCA (Contributor)

• Used

  Hardcover
  2018

  $14.16

  Richard Branson said: your brand reputation is everything and you've got to fight to protect it and reputation has shot up the boardroom agenda in the aftermath of the financial crisis of 2008. But opinions vary widely on what reputation is and how it is created. And there is no accepted model for managing and protecting reputation - is it merely PR - or is it a key Board responsibility? This book discusses those issues through a series of key questions and builds on the work undertaken by the PRCA in 2014 in its Economics of Reputation campaign and accompanying reputation toolkit.
  The book is intended as a practical guide and includes interviews and check-lists produced by some of Britain's leading businessmen and communications professionals. It will be supported by a leading industry conference and series of films produced by leading reputation management consultancy Lansons.

• New

  Hardcover
  2018

  $42.78

  Richard Branson said: your brand reputation is everything and you've got to fight to protect it and reputation has shot up the boardroom agenda in the aftermath of the financial crisis of 2008. But opinions vary widely on what reputation is and how it is created. And there is no accepted model for managing and protecting reputation - is it merely PR - or is it a key Board responsibility? This book discusses those issues through a series of key questions and builds on the work undertaken by the PRCA in 2014 in its Economics of Reputation campaign and accompanying reputation toolkit.
  The book is intended as a practical guide and includes interviews and check-lists produced by some of Britain's leading businessmen and communications professionals. It will be supported by a leading industry conference and series of films produced by leading reputation management consultancy Lansons.