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Consumer Culture Theory (Research in Consumer Behavior): 20

Consumer Culture Theory (Research in Consumer Behavior): 20

by RussellW.Belk (Editor), Domen Bajde (Editor), Dannie Kjeldgaard (Editor)

  • New

    Illustrated 2019

    $148.55
Synopsis

The twentieth volume of Research in Consumer Behavior presents twelve chapters, selected from the best papers submitted at the 13th annual Consumer Culture Theory Conference held in Denmark in June 2018. Aligned with the conference's thematic emphasis on storytelling, the contributors' research stories open the eyes and minds of readers to thought-provoking ideas, theories, and contexts.
This book will allow researchers and graduate students working in the area of consumer research and marketing to explore three narrative lines that were prevalent during the conference: 'Objects and their doings', 'Glocalization', and 'Constituting Markets'. The volume concludes with an awarded paper by Brown, who takes a critical look at the quality of storytelling in the CCT tradition and helps us learn from the great storytellers of the past.

$148.55

Quantity

20+ in stock

More Information

Format: Illustrated
 Pages: 225
 Edition: Illustrated
 Publisher: Emerald Publishing Limited
Published: 10 Apr 2019
ISBN 10: 1787542866
ISBN 13: 9781787542860

Author Bio
Domen Bajde is Professor WSR at University of Southern Denmark, where he heads the Consumption, Culture and Commerce research unit. His primary research interests include investigation of moralized markets and consumption, emergent technologies, and industry branding. Dannie Kjeldgaard is Professor in the Consumption, Culture and Commerce group at the University of Southern Denmark and VPP professor at the Univeristy of Gothenburg. Dannie's work analyses change processes of market-based glocalization, specifically how marketing and consumption constitute new sociocultural meaning systems. Russell W. Belk is York University Distinguished Research Professor and Kraft Foods Canada Chair in Marketing, Schulich School of Business, York University. His research involves the extended self, meanings of possessions, collecting, gift-giving, sharing, digital consumption, and materialism. This work tends to be qualitative, visual, and cultural.