Global Innovation: Developing Your Business For A Global Market

Global Innovation: Developing Your Business For A Global Market

by JonathanReuvid (Editor), Jonathan Reuvid (Editor)

Synopsis

Globalization is a process of interaction and integration among the people, companies, and governments of different nations, a process driven by international trade and investment and aided by information technology. This title is an essential guide for business to expand their goods, services, process and IP's into the global market.

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10 in stock

More Information

Format: Paperback
Pages: 250
Publisher: University of Buckingham Press
Published: 30 Jun 2018

ISBN 10: 178719860X
ISBN 13: 9781787198609

Author Bio
Jonathan Reuvid worked as an economist for the French national oil company, then in investment banking, before taking up senior line and staff positions in industry including general management of a Fortune 500 multinational covering most Western European countries. Subsequently, Jonathan Reuvid engaged in joint venture development in China and a parallel career in business book publishing. He is author of or consultant editor for more than 30 titles.