Business Writing (Smart Skills)

Business Writing (Smart Skills)

by PatrickForsyth (Author)

Synopsis

Book 3 of the Smart Skills series: practical guides to mastering vital business skills and techniques. Using proven strategies from business experts, these essential smart skills can empower anyone with the tools to get ahead.


Gain a competitive edge at work with your business writing skills


Effective business writing skills can help you win that million-pound contract, earn a promotion, resolve a dispute or generate a significant increase in business leads. Our Smart Skills book offers proven, practical advice on how to put over a clear and impressive message in a style that's deceptively simple and even enjoyable to read. These guidelines will teach you how to:

  • Write and format business reports, proposals or presentations
  • Recognise the dangers of poor writing
  • Write effectively under time pressure
  • Use persuasive techniques and structures
  • Deal with all types of documentation from a simple email to a long report

Accessibly written, it includes checklists, templates and exercises to help you work through even the most basic building blocks of good writing. Business Writing provides an antidote to the dangers of 'gobbledegook' and 'business-speak' and allows you to generate any kind of document with confidence. After reading this guide, your writing will be effective, engaging and memorable- a vital skill for all professionals.

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Contents

Preface: The dangers of poor writing and the opportunities of good

1. Introduction: Good writing is the business equivalent of an open goal

2. Getting it down right

3. Making language work for you

4. Making it persuasive

5. Horses for courses: linking style to method

6. The brief, the very brief and the ubiquitous email

7. At length: reports and proposals

Postscript

$13.98

Quantity

10 in stock

More Information

Format: Paperback
Pages: 130
Publisher: Legend Press
Published: 30 Apr 2018

ISBN 10: 1787198227
ISBN 13: 9781787198227

Media Reviews
this book will help managers influence people positively and stimulate performance excellence. (Carmarthenshire business) intended to help managers maximize the performance of their team through successful motivation. (Newscheck) gives the reader a clear understanding of motivational techniques and practice. (Lighting and sound magazine) Successful Time Management, helps everyone to review their own time management and adopt new work practices to improve it. -- Making Money Successful Time Management gives you more tips on staying organized. -- Publishing News Successful Time Management, This book gives a large number of suggestions and the reader new to ideas on time management will undoubtedly find some useful tips for managing their time more effectively. -- Personnel Today - June 2007 Successful Time Management, This book provides succinct guidance to help achieve effective time management. -- HSBC Risk Briefing, Winter 2007 Successful Time Management This guide for busy professionals provides an overview of the underlying principles of time management and describes a wide variety of practical tips and techniques. -- Book News Inc- May 2007
Author Bio
Patrick Forsyth has more than 25 years' experience as a consultant, trainer and writer. He is the author of many books for executives and managers such as Outstanding Confidence in a Week as well as two other titles in the Smart Skills series: Meetings and Persuasion. His writing goes beyond the corporate world and includes travel writing and two novels. Patrick has a lucid and elegant style of writing which allows him to present information in a way that is organised, focused and easy to apply. Professional Marketing magazine