Qualitative Consumer Research (Review of Marketing Research): 14

by RussellW.Belk (Editor), NareshK.Malhotra (Series Editor)

New
Hardcover
2017
$177.46

Using some of the latest qualitative research tools, this volume highlights insights about consumption ranging from how consumers process advertising messages, to how small retailers can combat the practice of showrooming by consumers comparing online prices with mobile devices.

Synopsis

Using some of the latest qualitative research tools, this volume highlights insights about consumption ranging from how consumers process advertising messages, to how small retailers can combat the practice of "showrooming" by consumers comparing online prices with mobile devices.

$177.46

Quantity

20+ in stock

More Information

Format: Hardcover
Pages: 270
Publisher: Emerald Publishing Limited
Published: 18 Aug 2017
ISBN 10: 1787144925
ISBN 13: 9781787144927

Qualitative Consumer Research (Review of Marketing Research): 14

New

$177.46

Synopsis

$177.46

More Information