by Anna Tyllström (Editor), Nina Granqvist (Editor), Rodolphe Durrand (Author)
This volume brings together some of the world's leading scholars of market categorization. Together, their contributions depict categorization as both a cognitive and a social process, tightly connected to actors involved, their specific acts, the entity being categorized, and the context and timing which inform these activities.
Format: Illustrated
Pages: 380
Edition: Illustrated
Publisher: Emerald Group Publishing Limited
Published: 10 Mar 2017
ISBN 10: 1787142396
ISBN 13: 9781787142398