Strategic Marketing Management in Asia: Case Studies and Lessons across Industries

by Khalid Hasan (Author), Syed Saad Andaleeb (Author)

• New

  Hardcover
  2016

  $169.54

  With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses.