The Management Game of Communication (Advances in Public Relations and Communication Management) v.1 (Advances in Public Relations and Communication Management, 1)

by Ansgar Zerfass (Editor), Ansgar Zerfass (Editor), Stefania Romenti (Editor), Peggy Simcic Brønn (Author)

• New

  Hardcover
  2016

  $179.52

  The book provides insight into the expanding field of corporate communication by exploring the benefits of research and education which merge insights from the disciplines of business and communication. The book provides a uniquely European view and stimulates discussions in a continuing area of interest among academics and practitioners alike.