Multi-Channel Marketing, Branding and Retail Design: New Challenges and Opportunities

by Charles Dennis (Editor), Charles Dennis (Editor), Charles McIntyre (Editor), T. C. Melewar (Editor)

New
Illustrated
2016
$145.04

This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds.

Synopsis

This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds.

$145.04

Quantity

20+ in stock

More Information

Format: Illustrated
Pages: 272
Edition: Illustrated
Publisher: Emerald Group Publishing Limited
Published: 05 Dec 2016
ISBN 10: 178635456X
ISBN 13: 9781786354563