The Handbook of Managing and Marketing Tourism Experiences

by Dogan Gursoy (Editor), Dogan Gursoy (Author), Marios Sotiriadis (Editor), Marios Sotiriadis (Editor)

• New

  Hardcover
  2016

  $273.74

  The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.