Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM): v.11 (Advances in Culture, Tourism and Hospitality Research) (Advances in Culture, Tourism and Hospitality Research, 11)

by Arch G. Woodside (Author), Suresh C. Sood (Editor)

• New

  Hardcover
  2016

  $172.47

  Storytelling-Case Archetype Decoding and Assignment Manual reviews tourism and hospitality applications of Jung's work on archetypes in shaping behavior and unconscious/conscious thought. This book provides tools for confirming relevancy and falsifying incorrect archetype assignments of stories consumers and brands tell.