Written by experts and offering readers the opportunity to pass off appropriated knowledge as their own, the Bluffer's Guide to Public Relations provides hard fact masquerading as frivolous observation in one witty, easy read.
Format: Illustrated
Pages: 128
Edition: Illustrated
Publisher: J H Haynes & Co Ltd
Published: 06 Mar 2019
ISBN 10: 1785215647
ISBN 13: 9781785215643
Keith Hann has been working in PR for 35 years, during which time he has been a director, managing director and deputy chairman of London-based financial PR consultancies, founded his own consultancy, worked in-house as Director of Corporate Affairs at a leading national supermarket chain and starred in a TV reality documentary (Life in the Freezer Cabinet, BBC2, 2013). Over the last 40 years, Keith has watched the curtain rise on more than 1,000 operatic performances, and waited until it fell on 997 of them. Decades of skillful bluffing brought him to the brink of retirement without any lasting romantic entanglements, until a momentary lapse of concentration one evening at Covent Garden led to his marriage at the age of 54, and the subsequent arrival of two children.
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