by Alan Fyall (Editor), Metin Kozak (Editor), Metin Kozak (Editor), Antonia Correia (Author), Alan Fyall (Editor), Antonia Correia (Editor), Juergen Gnoth (Editor)
Marketing Places and Spaces brings context to the forefront for advancing theory and management sensemaking in understanding the influences of marketing on tourism behavior. This book is for tourism professionals and educators seeking deep knowledge of how visiting places transforms the lives of visitors--a nonfiction version of Eat Pray Love.
Format: Hardcover
Pages: 352
Publisher: Emerald Group Publishing Limited
Published: 29 Jun 2015
ISBN 10: 1784419400
ISBN 13: 9781784419400