Sustaining Competitive Advantage via Business Intelligence, Knowledge Management, and System Dynamics: v.22: Part A (Advances in Business Marketing ... Marketing and Purchasing, 22, Part A)

by Mohammed Quaddus (Editor), Mohammed Quaddus (Author), Arch G. Woodside (Editor)

• New

  Hardcover
  2015

  $268.44

  Volume 22 includes two main chapters in both Part A and B. It appears in two parts because all chapters offer great depth in coverage of core issues senior executives must address for long-term survival of the firm: business intelligence, knowledge management, and understanding of the systems dynamics of interfirm behavior.