Tourists’ Behaviors and Evaluations (Advances in Culture, Tourism and Hospitality Research): 9

by Metin Kozak (Editor), Metin Kozak (Editor), Arch G. Woodside (Editor)

• New

  Hardcover
  2014

  $179.37

  Volume 9, Tourists' and Customers' Behaviors and Evaluations, describes the benefits of taking a behaviorstoevaluations perspective in tourism and customer research. The thirteen papers in the volume include the general theory of guest evaluations of service design/performances by Woodside and Kozak