by RogerMarshall (Editor), Arch G . Woodside (Author), HughPattinson (Editor)
This new volume is a must for B2B scholars and executives. This volume is for readers who demand findings and modeling at the individual case level that are readily transferable and adaptable for alternative contexts.
Format: Hardcover
Pages: 350
Publisher: Emerald Group Publishing Limited
Published: 20 Aug 2014
ISBN 10: 1784410802
ISBN 13: 9781784410803