Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing: 21 (Advances in Business Marketing and Purchasing) (Advances in Business Marketing and Purchasing, 21)

by RogerMarshall (Editor), Arch G . Woodside (Author), HughPattinson (Editor)

• New

  Hardcover
  2014

  $194.71

  This new volume is a must for B2B scholars and executives. This volume is for readers who demand findings and modeling at the individual case level that are readily transferable and adaptable for alternative contexts.