Shopper Marketing and the Role of In-Store Marketing :11 (Review of Marketing Research) (Review of Marketing Research, 11)

by Dhruv Grewal (Editor), Dhruv Grewal (Editor), Anne L. Roggeveen (Editor), Jens Nordfalt (Editor)

• New

  Abridged
  2014

  $182.24

  As the way shoppers' purchasing habits change due to influences such as mobile devices and the internet there is an increasing need to understand how marketing actions influence how shoppers respond to offers. This volume of RMR dedicates itself to understanding the impact on shoppers from in-store marketing activities on their path to purchase.