by Fu Jia (Author)
Strong competitive pressure and a dynamic market mean multinational companies in China must innovate with extraordinary pace. Environmental sustainability is a key driver for the best companies. This book shows how major household names have transformed their practices, and the impact this is having on business in China and beyond.
Format: Paperback
Pages: 254
Edition: 1
Publisher: Routledge
Published: 20 Sep 2015
ISBN 10: 1783531606
ISBN 13: 9781783531608