Collaboration in Tourism Businesses and Destinations: A Handbook (0)

by Dogan Gursoy (Editor), Melville Saayman (Editor), Dogan Gursoy (Author), Marios D. Sotiriadis (Editor)

• New

  Hardcover
  2015

  $197.39

  This book examines the contribution and importance of alliances and partnerships to the tourism, travel and leisure industries. It concludes by providing management and marketing implications and recommendations for tourism business, destination managers and local planners to enable them to successfully operate such alliances.