Deep Knowledge of B2B Relationships within and across Borders: v.20 (Advances in Business Marketing and Purchasing) (Advances in Business Marketing and Purchasing, 20)

Deep Knowledge of B2B Relationships within and across Borders: v.20 (Advances in Business Marketing and Purchasing) (Advances in Business Marketing and Purchasing, 20)

by Arch G . Woodside (Author), RogerBaxter (Editor)

Synopsis

The common thread of the five papers in this volume is that making sense and achieving deep knowledge of three-plus B2B relationships are necessary antecedents for achieving high operating effectiveness, high (on-time) efficiency, and sustaining profits for each firm in these relationships.

$141.82

Quantity

1 in stock

More Information

Format: Illustrated
Pages: 380
Edition: Illustrated
Publisher: Emerald Group Publishing Limited
Published: 08 Aug 2013

ISBN 10: 1781908583
ISBN 13: 9781781908587