Deep Knowledge of B2B Relationships within and across Borders: v.20 (Advances in Business Marketing and Purchasing) (Advances in Business Marketing and Purchasing, 20)

by Arch G . Woodside (Author), RogerBaxter (Editor)

• New

  Illustrated
  2013

  $149.17

  The common thread of the five papers in this volume is that making sense and achieving deep knowledge of three-plus B2B relationships are necessary antecedents for achieving high operating effectiveness, high (on-time) efficiency, and sustaining profits for each firm in these relationships.