by Arch G . Woodside (Author), RogerBaxter (Editor)
The common thread of the five papers in this volume is that making sense and achieving deep knowledge of three-plus B2B relationships are necessary antecedents for achieving high operating effectiveness, high (on-time) efficiency, and sustaining profits for each firm in these relationships.
Format: Illustrated
Pages: 380
Edition: Illustrated
Publisher: Emerald Group Publishing Limited
Published: 08 Aug 2013
ISBN 10: 1781908583
ISBN 13: 9781781908587