by Arch G . Woodside (Author), EunjuKo (Editor)
Focuses on the study of how humans use high quality, highly pleasurable, and frequently rare products, services, and experiences to distinguish to themselves and others who they are as well as whom they are not - both within and across cultures.
Format: Illustrated
Pages: 300
Edition: Illustrated
Publisher: Emerald Group Publishing Limited
Published: 14 Mar 2013
ISBN 10: 1781902100
ISBN 13: 9781781902103